Orientation on the market – teaching material

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A business can determine the scope of its market by conducting surveys of customer needs, product/ service prices and competitors. When a product or service is needed by people, there is a demand. These people can become customers to purchase your product/ pay for your service. Companies that provide similar products or services are competitors.

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Creative thinking techniques – teaching material

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Discover with us how to implement to your classes creative techniques as brainstorming, brainwriting and other creativity techniques.

Creativity is a key factor for the success of entrepreneurs. It can support competitive advantage by invention of new products/ services or exploring niches by change of a method. Creativity can also be a driver for innovation and a skill to solve problems.

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SWOT-Analysis – teaching material

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A SWOT-Analysis is a tool to identify the position in the market. Based on the analysis of your markets, you identify strengths and weaknesses using the SWOT analysis grid and evaluate the findings. From this evaluation, you get an impression of the process of planning a strategy for e.g. marketing.

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Promotion basics – teaching material

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We buy items primarily as a result of promotion, that is a part of our daily lives. This activity will help understanding the different means of promotion available nowadays and to select the most adequate according to the product or service that is offered. It can be used together with business or product/services ideas activities.

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The 30 second elevator pitch / new teaching material for your effective lesson!

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Communication skills are fundamental for an entrepreneur. This activity will guide developing a short pitch to present to potential investors using the support of the Power Point presentation: “The 30 second elevator pitch”. It can be used together with activities regarding business start ideas.

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Miming and role-play – OTHER PEOPLE’S SHOES – FOREIGN LANGUAGE LESSON / – new teaching material for your effective lesson!

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Miming and role-playing is an aspect of simulation. A whole situation is simulated in the classroom, and the participation adopt roles which belong to it. Pupils in general like any sort of play-acting. Stories for dramatization should be chosen with an eye to the roles they offer, preference being given to those which have several rather than two or three characters. The story must first be familiar, and then discussed from the viewpoint of what the characters in it do and say – or, rather, what they can do and say, for as much as possible should be left open for the learners’ suggestions. Parts and passages of the action can be tried out with the whole class, somewhat in the manner of a rehearsal, and then it can be let to groups or teams to see what they can do among themselves.

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