Learning from others – teaching material

Please find more in worksheet and presentation of SuccessStories.

Learning from success stories of others can be an inspiring process for finding/ refining own ideas to start a business. Analysing specific factors that are beneficial or obstructive can help to better under-stand support needs and the responsibility that comes with self-employment.

Please find more teaching materials here.

Orientation on the market – teaching material

Please find more in hand-out and worksheet.

A business can determine the scope of its market by conducting surveys of customer needs, product/ service prices and competitors. When a product or service is needed by people, there is a demand. These people can become customers to purchase your product/ pay for your service. Companies that provide similar products or services are competitors.

Please find more teaching materials here.

Creative thinking techniques – teaching material

Please find more in presentation and worksheet.

Discover with us how to implement to your classes creative techniques as brainstorming, brainwriting and other creativity techniques.

Creativity is a key factor for the success of entrepreneurs. It can support competitive advantage by invention of new products/ services or exploring niches by change of a method. Creativity can also be a driver for innovation and a skill to solve problems.

Please find more teaching materials here.

SWOT-Analysis – teaching material

Please find more in handout and worksheet.

A SWOT-Analysis is a tool to identify the position in the market. Based on the analysis of your markets, you identify strengths and weaknesses using the SWOT analysis grid and evaluate the findings. From this evaluation, you get an impression of the process of planning a strategy for e.g. marketing.

Please find more teaching materials here.

Promotion basics – teaching material

Please find more in worksheet  and handout

We buy items primarily as a result of promotion, that is a part of our daily lives. This activity will help understanding the different means of promotion available nowadays and to select the most adequate according to the product or service that is offered. It can be used together with business or product/services ideas activities.

Please find more teaching materials here.

Entrepreneurship 2020 Action Plan

Entrepreneurship education is accentuated by the European Commission as a key factor for competitiveness in a globalised economy and is set out in the “Europe 2020” strategy, following on the Lisbon Strategy. January 2013, in an action to promote Entrepreneurship (Entrepreneurship 2020 Action Plan), the European Commission called on all Member States to make sure that entrepreneurship is incorporated into the curricula of primary, secondary, tertiary and university education and adult education by the end of 2015 as a key competence. (more…)