A business starts with an idea. A good business idea is based on an understanding of people`s needs and the development of solutions that fit those needs. In this process, it is important to identify characteristics and elements that others may overlook. Identifying products, activities and situations that could be made in a simpler, friendlier or more efficient way and recording these observations is a useful practice for idea finding, when trying to solve a specific problem.
Please find more teaching materials here.